{"id":1314,"date":"2023-06-11T10:39:32","date_gmt":"2023-06-11T07:39:32","guid":{"rendered":"https:\/\/beatmarket.com\/blog\/?p=1314"},"modified":"2025-06-09T16:06:16","modified_gmt":"2025-06-09T13:06:16","slug":"how-brands-become-loved","status":"publish","type":"post","link":"https:\/\/beatmarket.com\/blog\/how-brands-become-loved\/","title":{"rendered":"How brands become loved"},"content":{"rendered":"<div class=\"fpm_start\"><\/div>\n\n<p>One day, in the middle of the week, mail fell into the correspondence hole at my home. Usually these are bills for electricity or some other services. But this time the mail envelope was from Canada. I opened it with interest. Opening it, I found a beautiful, weighty report on the company&#8217;s activities over the past year. With dozens of information. It wasis Hardwood Distribution annual report. Now it is recalles and known as Adentra. Since the purchase, Adentra has grown in my portfolio by 56% to date, so it is around 23% annualy. In Canadian dollars.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/beatmarket.com\/blog\/how-brands-become-loved\/#Why_did_I_tell_that_story\" title=\"Why did I tell that story? \">Why did I tell that story? <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/beatmarket.com\/blog\/how-brands-become-loved\/#Another_interesting_example_is_Starbucks\" title=\"Another interesting example is Starbucks. \">Another interesting example is Starbucks. <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/beatmarket.com\/blog\/how-brands-become-loved\/#Another_case_with_McDonalds\" title=\"Another case with McDonald&#8217;s \">Another case with McDonald&#8217;s <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/beatmarket.com\/blog\/how-brands-become-loved\/#You_Might_Also_Like\" title=\"You Might Also Like\">You Might Also Like<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_did_I_tell_that_story\"><\/span>Why did I tell that story? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It&#8217;s a deep report, with detailed numbers, plans, ambitions, charts, and plenty of facts about brand and its plans. This is the attitude towards investors. My investment in the company is modest and things like that make me happy. I feel like I&#8217;m part of something big. It was great to read the data over a cup of coffee. The approach emphasizes the company&#8217;s attention to detail. And the details ultimately determine the result. Adentra is one of my most successful investments to date. Perhaps this is part of the company&#8217;s marketing policy and work with investors. These things are related I guess.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ci3.googleusercontent.com\/proxy\/kG4D8kCUq-MmcNxrMKrypkXw7GMFa1lQnfvjNvyKMBGP9Rv-wz2uu-wOwWH-DRZEwjTDaOwr4Hu82RmNuO29zfJ9R3m3IugYQbzo_vsfCly5A9w8Lqv2RBVQO5ovGscR7rYLPhAGWBT543ivpDk2fOBwnZ28lg=s0-d-e1-ft#https:\/\/mcusercontent.com\/63058a9958caa00d9ac29f090\/images\/660247a4-6465-3bac-4324-bb9a796e4f40.png\" alt=\"beatmarket.com\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Another_interesting_example_is_Starbucks\"><\/span>Another interesting example is Starbucks. <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>I don&#8217;t own stocks of the company, although it&#8217;s quite interesting and stable, and the founder&#8217;s book helps to better understand the spirit. But, being in a coffee shop, I never cease to be surprised how simple steps sometimes catch on. When buying cold coffee, I received a beautiful plastic cup and now I can present it and get a 15% discount. But that&#8217;s not the point. Two days earlier, we bought an IT set for my eldest son: an imitation computer in the form of a piece of plastic with a sticker of buttons, headphones like a call center operator and .. yeah, a cup of coffee. One nuance. Of course, it is a toy and the first question was: dad, how do you drink coffee from it? Indeed, no way. And now, two days have passed, I joyfully presented the same glass as a gift to my eldest son as a solution to his recent question. He is happy now and his warm feelings is related partly with the Starbucks logo. And he broadcasts this warm feeling of the family to the brand that surrounded him at that moment.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ci6.googleusercontent.com\/proxy\/hJnpifSiiy11N6B1JhUkeqMVkSzx8fye7Ljh9MLpVODCOJ-beWDnmMsFOQaQJ9uMSc_q7tqZ9KBn26XSGNuPD3KtRAfaOx_1d_6UAgxV4b9fqHsCQ4n3ZNO19kghmrMYH_Ev1AuTUnXE_jmqlItQEgFXGVSr0w=s0-d-e1-ft#https:\/\/mcusercontent.com\/63058a9958caa00d9ac29f090\/images\/86b8f538-c965-c88d-a5fc-c2c94d4a67fc.png\" alt=\"beatmarket.com\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Another_case_with_McDonalds\"><\/span>Another case with McDonald&#8217;s <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yes, yes, we drop in there from time to time and the children are delighted. Yes, to be honest, I myself am always delighted. Bought a Happy Meal. As a gift, a small book &#8211; small people &#8211; big dreams. A series of short children&#8217;s stories about famous people in the world who once were small, dreamed and their dreams came true. Very simple, very clear, very nice. We kept this book at home. And, one day teachers of our kids told us in kindergarten &#8211; tomorrow bring your child&#8217;s favorite book. Let&#8217;s read. In Finnish. Umm\u2026 we don&#8217;t have books in Finnish. But, idea!)<\/p>\n\n\n\n<p>A book from McDonald&#8217;s becomes a favorite and goes to kindergarten. Nice book, great idea, great way out. Everyone is happy)<\/p>\n\n\n\n<p>Actually, that&#8217;s how small steps on the one hand, unexpected situations on the other, create a certain mix in favor of a particular brands. And for some reason it seems to me that there is a direct connection between the financial performance of companies and such pleasant micro events from everyday life. No wonder some well-known investors say &#8211; buy the brands you love.<\/p><script data-noptimize>fpm_start( \"true\" )<\/script>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"You_Might_Also_Like\"><\/span>You Might Also Like<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul>\n<li><a href=\"https:\/\/beatmarket.com\/blog\/what-is-a-dividend-recap\/\">What Is a Dividend Recap? Understanding This Financial Strategy<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/beatmarket.com\/blog\/mlp-investments\/\">Best MLP ETF: Understanding Dividend Stocks and How to Invest in Them<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/beatmarket.com\/blog\/what-is-dividend-yield\/\">What Is a Dividend Yield? Understanding This Key Investment Metric<\/a><\/li>\n<\/ul>\n\n<div class=\"fpm_end\"><\/div>","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/beatmarket.com\/blog\/how-brands-become-loved\/\" class=\"wp-block-post-excerpt__excerpt\">How brands become loved! Starbucks and McDonalds.<\/a><\/p>\n","protected":false},"author":1,"featured_media":1317,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16,22,12],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How brands become loved<\/title>\n<meta name=\"description\" content=\"How brands become loved! 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Let me tell you a few words about our philosophy. BeatMarket is a safe space for long-term investors who want to develop healthy investing habits. BeatMarket is created for people who ignore trades of the day, most active stocks signals, and speculation trading courses. Beginner investors will find a special set of BeatMarket tools that helps avoid common mistakes at the start of their investment journey. The platform makes stock research and portfolio Welcome to the community of professionals! Yours sincerely, CEO BeatMarket, investor, entrepreneur, Max Dividends About the Author Max Dividends Seasoned entrepreneur, dedicated father of three, and private investor specializing in high-yield dividend growth stocks.\u200b Professional Background \u2022 Entrepreneurial Ventures: Founded and managed over 10 successful businesses across IT, media, and retail sectors.\u200b \u2022 Investment Experience: Over 15 years of experience in investments, with a portfolio surpassing $1.5 million.\u200b Investment Journey \u2022 From Risk to Reliability: Max started his investing career more than 15 years ago like many\u2014chasing high returns through risky bets, speculative plays, and market timing. After hard-earned lessons and financial losses, he pivoted to a long-term strategy grounded in fundamentals, discipline, and compounding. \u2022 Current Portfolios: Today, Max manages several well-diversified dividend portfolios across U.S. and international markets, focused on high-yield stocks with a track record of annual dividend growth. His primary portfolio is valued at over $1.5 million and generates five figures in annual passive income. \u2022 Dividend-First Strategy: Max\u2019s core focus is building sustainable income through quality businesses\u2014think wide moats, strong free cash flow, and shareholder-friendly management. He follows strict rules around payout ratios, dividend consistency, and sector diversification. \u2022 Personal Milestones: - Fully living off dividends since his early 40s - Reinvests 100% of excess cash flow - Built an \u201cInflation-Proof Income Engine\u201d to withstand economic cycles \u2022 Goals: Max is on a mission to reach complete financial independence and retire before age 50. His broader goal? Help thousands of other investors achieve the same through no-BS education and timeless dividend principles. MaxDividends Strategy \u2022 Objective: To build a reliable passive income stream through strategic dividend investments, aiming for financial independence and early retirement.\u200b \u2022 Achievements: Began living off dividends by age 40, with plans to retire before 50.\u200b Publications \u2022 \ud83d\udcd8 I Love Dividends Why dividend investing isn\u2019t just smart \u2014 it\u2019s addictive. \u2022 \ud83d\udcd7 The 5 Rules of Timeless Dividend Investing A practical, no-fluff guide to building long-term wealth through dividends. \u2022 \ud83d\udcf0 MaxDividends on Substack Max's flagship publication where he shares deep dives, monthly income reports, and stock breakdowns. Read by thousands of serious dividend investors around the world.","sameAs":["http:\/\/91.232.105.158:8000"],"url":"https:\/\/beatmarket.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/beatmarket.com\/blog\/wp-json\/wp\/v2\/posts\/1314"}],"collection":[{"href":"https:\/\/beatmarket.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beatmarket.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beatmarket.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/beatmarket.com\/blog\/wp-json\/wp\/v2\/comments?post=1314"}],"version-history":[{"count":2,"href":"https:\/\/beatmarket.com\/blog\/wp-json\/wp\/v2\/posts\/1314\/revisions"}],"predecessor-version":[{"id":2928,"href":"https:\/\/beatmarket.com\/blog\/wp-json\/wp\/v2\/posts\/1314\/revisions\/2928"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beatmarket.com\/blog\/wp-json\/wp\/v2\/media\/1317"}],"wp:attachment":[{"href":"https:\/\/beatmarket.com\/blog\/wp-json\/wp\/v2\/media?parent=1314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beatmarket.com\/blog\/wp-json\/wp\/v2\/categories?post=1314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beatmarket.com\/blog\/wp-json\/wp\/v2\/tags?post=1314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}