Alphabet Inc. is a holding company that owns Google and several other businesses.
Google stock is traded on NASDAQ in two classes: Class A (GOOGL) has one vote, and Class C (GOOG) has none.
In October 2024, the company was the 4th largest in the world. Its market cap reached $1.999 T.
The Google stock forecast on the 11/05/2024 is bearish. The market is getting squeezed by the high Fed Funds Rate and other negative factors.
Price at Q4 of 2024 — $196.
Price for next year 2025 — $249.
Long-term price 2025-2030 — $249-$472.
Wall Street analysts say Google is a good investment. It's the market leader and has a high reliability rating. Its stock has long-term growth potential.
On most timeframes, popular technical analysis indicators give a sell signal. For example, on the H5 chart:
The RSI stands at 45, indicating that the stock is far from being oversold;
The Bull/Bear Power is -4.1961;
The price is below the MA200.
These factors point to a bearish trend. There are reasons to expect its continuation in the coming month. One of the signals is the breakdown of the medium-term upward channel. The nearest support level is around $140. Another factor is the Engulfing Bearish candlestick pattern, which has medium reliability and is visible on the 1-week time frame (1W).
At the same time, there are no strong resistance levels on the chart. If positive news emerges, a renewed upward trend is possible. Under favorable market conditions, a new all-time high could be reached.
Disclaimer: It is not intended to provide personalized investment advice.
According to the beststocks.ru service data, Google contain good fundamentals:
return on investment (TTM) is 20.34%;
Sales over the last 12 months increased by 13.38% compared to the same period a year ago.
EPS is $7.04.
Multiplier |
Value at the October 10, 2024 |
P/E |
23.22 |
EBITDA (TTM), mln $ |
111.545 |
EV/EBITDA (TTM) |
16.68 |
ROE % (TTM) |
30.87 |
ROA % (TTM) |
15.96 |
Net income, mln $ (the first half of 2024) |
47,281 |
Google’s stock price forecast for the next five years is bullish. The company is expected to increase its net income. The key factors of stock price increase will be:
advertising revenue growth;
development of cloud business;
emergence of new services.
The average forecast for Class A stocks is in the table below.
Year |
Price, $ |
Percent change from current price |
2024 |
196 |
+20.98 |
2025 |
173 |
+8.25 |
2026 |
198 |
+23.69 |
2027 |
212 |
+32.38 |
2028 |
240 |
+49.66 |
Alphabet's stock price forecast for the end 2024 is bullish. According to investing.com, analysts' price target for the next months for GOOGL is:
minimum — $167.8;
average — $200.28;
maximum — $220.
For example, BMO Capital Markets believes that the value of the shares will reach $215. Tigress Financial analysts are maximally optimistic. Their target price is $220. Piper Sandler and JMP Securities experts are pessimistic. They expect quotes to drop to $200.
The table below shows the Class A stock forecast for the next 12 months.
Date |
Minimum expected price, $ |
Maximum expected price, $ |
November, 2024 |
186.90 |
193.07 |
December, 2024 |
192.23 |
196.78 |
January, 2025 |
197.05 |
201.57 |
February, 2025 |
201.12 |
210.13 |
March, 2025 |
201.88 |
214.27 |
April, 2025 |
191.70 |
209.51 |
May, 2025 |
196.36 |
209.06 |
June, 2025 |
206.68 |
217.91 |
July, 2025 |
215.47 |
223.49 |
August, 2025 |
218.73 |
230.34 |
September, 2025 |
227.87 |
233.85 |
October, 2025 |
230.17 |
245.87 |
Analysts think Google's stock will keep going up in the first half of 2025. It will probably give to 1.5 times in price relative to the current price. There might be a slight drop at the end of the year.
Prash Raval of Invezz.com thinks Alphabet will reach $300 by the end of 2025. Some analysts think it will reach $400. Others think it will reach $190-220.
Experts say Google's main risk is competition from GPT chat. If people use less Google, it will affect the price.
Month |
Minimum expected price, $ |
Maximum expected price, $ |
January |
197.05 |
201.57 |
February |
201.12 |
210.13 |
March |
201.88 |
214.27 |
April |
191.70 |
209.51 |
May |
196.36 |
209.06 |
June |
206.68 |
217.91 |
July |
215.47 |
223.49 |
August |
218.73 |
230.34 |
September |
227.87 |
233.85 |
October |
230.17 |
245.87 |
November |
231.56 |
239.09 |
December |
235.05 |
249.62 |
In 2026, prices can drop from their 2025 highs. This is due to market fluctuations. Negative factors may also affect prices, such as a worsening economy and stronger competitors.
Wallet Investor is least optimistic, with analysts forecasting $195 by 2026. BeatMarket experts disagree, saying the company can still show growth in quotes even in a bad economy.
Month |
Minimum expected price, $ |
Maximum expected price, $ |
January |
246.75 |
258.16 |
February |
256.39 |
261.70 |
March |
256.28 |
263.17 |
April |
261.10 |
284.35 |
May |
277.49 |
285.59 |
June |
280.62 |
296.56 |
July |
294.70 |
306.75 |
August |
299.32 |
314.52 |
September |
312.99 |
322.17 |
October |
321.42 |
333.57 |
November |
330.93 |
343.41 |
December |
333.29 |
344.52 |
Google's stock is expected to rise again after reaching $300 in 2027. This is based on data from previous years.
However, other analysts are pessimistic. For example, they say the following target prices:
$210 — Wallet Investor;
$212 — stockraven.com;
$219 — Trades Union.
BeatMarket thinks the prices will be above $300 for most of 2027. See the table below for more details.
Month |
Minimum expected price, $ |
Maximum expected price, $ |
January |
332.80 |
347.23 |
February |
340.40 |
357.53 |
March |
348.68 |
357.97 |
April |
344.88 |
358.82 |
May |
337.73 |
366.53 |
June |
341.21 |
358.95 |
July |
344.33 |
364.65 |
August |
342.33 |
365.88 |
September |
328.76 |
347.67 |
October |
334.87 |
347.97 |
November |
337.90 |
352.37 |
December |
338.72 |
357.96 |
In 2028, experts think prices will drop. This is based on models that look at how volatile the asset has been in the past. Prices probably won't go above $400. The average price in 2028 is expected to be $334.
The price could drop to $300 or more. Analysts at stockraven.com say it will be $240. Trades Union says it will be between $229 and $241 by 2029.
The table below shows the more optimistic forecast for each month of 2028.
Month |
Minimum expected price, $ |
Maximum expected price, $ |
January |
346.13 |
359.24 |
February |
336.72 |
351.99 |
March |
335.29 |
348.49 |
April |
328.18 |
346.50 |
May |
337.06 |
350.69 |
June |
337.04 |
352.24 |
July |
348.75 |
364.18 |
August |
345.72 |
355.18 |
September |
349.49 |
371.20 |
October |
366.72 |
372.94 |
November |
370.73 |
394.38 |
December |
387.23 |
$97.85 |
Google stock is expected to do well in the long term. This is because the stock market is growing and the company is successful.
Alphabet is expected to:
Google is still the top search engine, with over 90% of the market.
Bard chatbot development will help it beat competitors like Bing.
Google Cloud, AI, and machine learning.
Google should focus on maintaining its leadership in search and implementing AI. If it succeeds, Google stock could be a good investment.
Experts accord Google's stock will be worth more in 10 years. For example:
The Stockraven platform predicts a rise in value to $344.
The Coinpriceforecast service says the price will be between $349 and $357.
Trades Union predicts that Class A stocks will be quoted around $407-$427.
Analysts say the asset will appreciate 2-2.5 times over the next 10 years. This could mean a good yield even if there are no dividends.
BeatMarket experts also give a bullish forecast. We expect that by 2034 Google's quotations will securely fix above $400. It is possible to test the $500 threshold.
Analysts think Google quotes will grow a lot by 2030. Coincodex says they'll be worth $472. Coinpriceforecast says $283-$300. The lowest estimate is offered by Stockraven service. Its target price is only $276.
Stocks will be worth more in 2030 because of these factors:
AI development successes;
increased advertising revenue;
new services.
BeatMarket experts think the price will be between $400 and $410. We don't think it will be less than that. If the stock market is doing well, it could go up to $450 or $500.
Long-term forecasts based on extrapolation of past data point to growth of quotations. Analysts believe that Alphabet will be able to maintain its leading position in the industry.
Long-term stock price prediction is unreliable. Experts name the following range of quotations as the most probable:
minimum price — $445;
average price — $724-$759;
maximum price — $899.
Analysts use different forecasting models and estimate the prospects of the stock market and technology companies differently.
According to our prediction, the $700-$800 range is the most probable. This corresponds to an increase of up to 500% relative to the current price.
Experts agree that Google's stock will be more expensive in 2050 than it is today. The company's own business successes will contribute to this. It is expected to grow revenue by developing new industries and maintain its current market share.
According to Coincodex, Google's stock is expected to be worth more in 2050 than it is today:
$1,199 - with an ROI of 8.32% per year (this is the average since the IPO);
$2,393 - when the quotes go up with the S&P500 index return;
$6,321 when the growth rate is 15.2% per year (this is the result of QTEC, an ETF that includes stocks of technology companies).
At the same time, the Stockraven platform forecasts the asset's price to increase only to $625. Experts at Stockscan set a target level of $1,232.
Google was founded in 1996. It went public in 2004 on the NASDAQ exchange. Class A stocks were offered during the IPO. Class C stocks became available in 2014. Class B stocks are not publicly traded. In 2015, Google was reorganized into Alphabet.
Google is a tech company. The basis of the business is making money from selling ads on Google pages and other resources. It also has other businesses. For example, it has bought a company that makes fitness trackers and a company that makes information security products. This should provide diversification in the future.
The company doesn't pay dividends. It uses all its revenue to invest in and develop the business.
Year 2008
From November 2007 to November 2008, prices fell by 56%. This was caused by the global financial crisis.
Years 2021-2022
In fall 2021, the bullish trend ended. By December 2022. The quotations went into a bearish phase and the value of Class A stocks fell below $90.
Year 2024
The highest price was recorded in the summer. On July 10, it reached $191.75. As of the time of writing, this level remains the all-time high.
Quotes movement depends on market expectations. The stock price increases when the revenue forecast is positive. When a company issues a weak report or is expected to reduce earnings in the future, the value falls.
If the company breaks the rules, it could be fined. New anti-monopoly laws could mean less market share. Bad news about the company could make its shares worth less.
Stocks rise and fall with the economy and interest rates. When the economy is growing and interest rates are low, stocks do well. But in periods when there's a crisis, investors move into other assets, which leads to falling stock prices.
The quotes are near the historical highs, but the company is not overvalued. Technical analysis does not indicate overbought. Google's P/E multiple is not the highest on the US stock market.
The average forecast price for 2030 is $283-$300. Some analysts say it will be $472. The minimum is $276.
Google's stock could be worth more than $1,000 by 2040, but most analysts think this is unlikely until 2045-2050.
Experts' prediction is that the tech sector will grow at the same rate as in recent years, which could mean a $6,321 maximum by 2050.
According to investing.com, Google has an analyst rating of Buy on October 10, 2024. That's a recommendation trend from 50 experts. Another 13 are advising to hold the stock.
Alphabet's revenue is growing steadily, and analysts' financial forecast is positive. The company has a high credit rating and is well-diversified. Google is considered one of the most reliable technology companies.
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