Alphabet Inc. is a holding company that owns Google and several other businesses.
Google stock is traded on NASDAQ in two classes: Class A (GOOGL) has one vote, and Class C (GOOG) has none.
In January 2025, the company was the 5th largest in the world. Its market cap reached $2.439T.
The Google stock forecast on the 02/05/2025 is bearish. The market is getting squeezed by the high Fed Funds Rate and other negative factors.
Price at Q1 of 2025 — $248.
Price for next year 2026 — $225-$245.
Long-term price 2025-2030 — $248-$500.
Wall Street analysts say Google is a good investment. It's the market leader and has a high reliability rating. Its stock has long-term growth potential.
On high timeframes, popular technical analysis indicators give a strong buy signal. And neutral – on medium timeframes. For example, on the H5 chart:
The RSI stands at 56.128, indicating that the stock is far from being overbought;
The Bull/Bear Power is 1.696;
The price is above the EMA200.
These factors point to a bullish trend. There are reasons to expect its continuation in the coming month. One of the signals is the movement within the framework of the medium-term upward channel. There is no resistance in the price chart.
If negative news emerges, a renewed downward trend is possible. Especially in bad market conditions. At the same time, there are strong support levels on the chart. The nearest one – $190.55.
Disclaimer: It is not intended to provide personalized investment advice.
According to the stockanalysis.com service data, Google contain good fundamentals:
Return On Equity TTM is 32.1%;
Revenue Growth over the last 12 months is 17.33% compared to the same period a year ago.
EPS is $8.25.
Multiplier |
Value at the January 23, 2025 |
P/E |
26.26 |
EBITDA, $ |
100.17B |
EV/EBITDA (TTM) |
19.15 |
ROA % (TTM) |
16.48 |
Net income, $ (TTM) |
94.27B |
Google’s stock price forecast for the next five years is bullish. The company is expected to increase its net income. The key factors of stock price increase will be:
advertising revenue growth;
development of cloud business;
emergence of new services.
The average forecast for Class A stocks is in the table below.
Year |
Price, $ |
Percent change from current price |
2025 |
238 |
+19% |
2026 |
245 |
+23% |
2027 |
292 |
+46% |
2028 |
334 |
+67% |
2029 |
400 |
+100% |
Alphabet's stock price forecast for the end 2025 is bullish. According to investing.com, analysts' price target for the next months for GOOGL is:
minimum — $151;
average — $214.26;
maximum — $240.
For example, Morgan Stanley believes that the value of the shares will reach $215. Stifel analysts are more optimistic. Their target price is $225. Wells Fargo experts are pessimistic. They expect quotes to drop to $190.
The table below shows the Class A stock forecast for the next 12 months.
Date |
Minimum expected price, $ |
Maximum expected price, $ |
February, 2025 |
214.69 |
222.51 |
March, 2025 |
214.54 |
248.00 |
April, 2025 |
239.59 |
260.63 |
May, 2025 |
251.91 |
268.57 |
June, 2025 |
267.05 |
318.99 |
July, 2025 |
298.46 |
318.12 |
August, 2025 |
306.60 |
336.34 |
September, 2025 |
317.67 |
337.11 |
October, 2025 |
303.09 |
331.76 |
November, 2025 |
283.02 |
327.75 |
December, 2025 |
293.72 |
306.49 |
January, 2026 |
281.71 |
307.53 |
Analysts think Google's stock will keep going up in the first half of 2026. In the most optimistic scenario GOOGL will give 1.5-2 times in price relative to the current price. There might be a slight drop at the end of the year.
Longforecast’s experts think Alphabet will reach $488. by the end of 2026. Some analysts think it will be nearly $400. A moderate scenario is the price at the level of $265.
Experts say Google's main risk is competition from GPT chat. If people use less Google, it will affect the price. Stockscan’s analysts say that GOOGL can lose up to 25% of today's price.
Month |
Minimum expected price, $ |
Maximum expected price, $ |
January |
281.71 |
307.53 |
February |
281.02 |
319.02 |
March |
243.83 |
285.13 |
April |
223.78 |
255.99 |
May |
229.87 |
257.57 |
June |
228.51 |
262.23 |
July |
229.45 |
266.11 |
August |
205.21 |
238.97 |
September |
174.37 |
219.37 |
October |
180.06 |
213.94 |
November |
179.48 |
205.97 |
December |
178.03 |
225.06 |
In 2027, prices can drop from their 2026 highs. This is due to market fluctuations. Negative factors may also affect prices, such as a worsening economy and stronger competitors.
Stockscan is least optimistic, with analysts forecasting $174.94 by the end of 2026. BeatMarket experts disagree, saying the company can still show growth in quotes even in a bad economy.
Month |
Minimum expected price, $ |
Maximum expected price, $ |
January |
185.50 |
225.30 |
February |
189.49 |
224.55 |
March |
216.74 |
231.55 |
April |
224.15 |
275.07 |
May |
257.61 |
279.22 |
June |
254.59 |
285.09 |
July |
281.64 |
293.71 |
August |
285.33 |
308.22 |
September |
282.78 |
313.04 |
October |
266.42 |
307.51 |
November |
284.83 |
306.92 |
December |
299.31 |
319.22 |
Google's stock is expected to rise again after reaching $300 in 2027. This is based on data from previous years.
However, other analysts are pessimistic. For example, they say the following target prices:
$131 — Stockscan;
$250 — TradersUnion;
$332 — WalletInvestor;
$334 — Coinpriceforecast.
LongForeCast’s target price is $872. BeatMarket thinks the prices will be above $350 for most of 2028. See the table below for more details.
Month |
Minimum expected price, $ |
Maximum expected price, $ |
January |
313.89 |
344.40 |
February |
292.29 |
322.78 |
March |
315.59 |
358.89 |
April |
348.41 |
389.48 |
May |
380.96 |
407.27 |
June |
400.37 |
439.09 |
July |
360.01 |
438.92 |
August |
356.29 |
382.20 |
September |
335.12 |
378.85 |
October |
368.00 |
404.47 |
November |
378.80 |
415.45 |
December |
385.42 |
458.21 |
In 2029, experts think prices will go up. This is based on models that look at how volatile the asset has been in the past. Prices probably won't go above $700. The average price in 2028 is expected to be $500-$650.
The price could reach $300 or more. Longforecast says it will be between $716 and $872 by the beginning of 2029. But analysts at Stockscan say it will be $142.
The table below shows the forecast for each month of 2029.
Month |
Minimum expected price, $ |
Maximum expected price, $ |
January |
435.36 |
552.60 |
February |
559.91 |
578.81 |
March |
566.42 |
575.85 |
April |
580.39 |
614.29 |
May |
592.59 |
613.29 |
June |
609.34 |
632.81 |
July |
630.06 |
675.57 |
August |
653.43 |
676.76 |
September |
681.56 |
694.43 |
October |
670.90 |
689.91 |
November |
644.78 |
688.58 |
December |
636.42 |
685.83 |
Google stock is expected to do well in the long term. This is because the stock market is growing and the company is successful.
Alphabet is expected to:
Google is still the top search engine, with over 90% of the market.
Bard chatbot development will help it beat competitors like Bing.
Google Cloud, AI, and machine learning.
Google should focus on maintaining its leadership in search and implementing AI. If it succeeds, Google stock could be a good investment.
Experts accord Google's stock will be worth more in 10 years. For example:
TradersUnion predicts that Class A stocks will be quoted around $380.
The Coinpriceforecast service says the price will be between $554 and $568.
Analysts say the asset will appreciate 1.9-2.85 times over the next 10 years. This could mean a good yield even if there are no dividends.
But there is another opinion. Stockscan says Google will be quoted around $181 by 2035.
BeatMarket experts also give a bullish forecast. We expect that by 2035 Google's quotations will securely fix above $300. It is possible to test the $400 threshold.
Analysts think Google quotes will grow a lot by 2030. Coincodex says they'll be worth $527-$580. Coinpriceforecast says $431-$440. The lowest estimate is offered by Stockscan service. Its target price is only $196.45.
Stocks will be worth more in 2030 because of these factors:
AI development successes;
increased advertising revenue;
new services.
BeatMarket experts think the price will be above $400. We don't think it will be less than that. If the stock market is doing well, it could go up to $500 or $550.
Long-term forecasts based on extrapolation of past data point to growth of quotations. Analysts believe that Alphabet will be able to maintain its leading position in the industry.
Long-term stock price prediction is unreliable. Experts name the following range of quotations as the most probable:
minimum price — $257;
average price — $513;
maximum price — $2,578.
Analysts use different forecasting models and estimate the prospects of the stock market and technology companies differently.
According to our prediction, the $500-$600 range is the most probable. This corresponds to an increase of up to 300% relative to the current price.
Experts agree that Google's stock will be more expensive in 2050 than it is today. The company's own business successes will contribute to this. It is expected to grow revenue by developing new industries and maintain its current market share.
Google's stock is expected to be worth more in 2050 than it is today:
$300 - the target price by Stockscan;
$5,308 - the prediction of Shareprice-target platform;
$10,442 - the target price, according to Coincodex.
BeatMarket’s experts believe that Stockscan’s pessimism is unjustified. We expect that Google's price will be at least four figures.
Google was founded in 1996. It went public in 2004 on the NASDAQ exchange. Class A stocks were offered during the IPO. Class C stocks became available in 2014. Class B stocks are not publicly traded. In 2015, Google was reorganized into Alphabet.
Google is a tech company. The basis of the business is making money from selling ads on Google pages and other resources. It also has other businesses. For example, it has bought a company that makes fitness trackers and a company that makes information security products. This should provide diversification in the future.
The company doesn't pay dividends. It uses all its revenue to invest in and develop the business.
Year 2008
From November 2007 to November 2008, prices fell by 56%. This was caused by the global financial crisis.
Years 2021-2022
In fall 2021, the bullish trend ended. By December 2022. The quotations went into a bearish phase and the value of Class A stocks fell below $90.
Year 2025
The highest price was recorded in early 2025. On January 21, it reached $202.29. As of the time of writing, this level remains the all-time high.
Quotes movement depends on market expectations. The stock price increases when the revenue forecast is positive. When a company issues a weak report or is expected to reduce earnings in the future, the value falls.
If the company breaks the rules, it could be fined. New anti-monopoly laws could mean less market share. Bad news about the company could make its shares worth less.
Stocks rise and fall with the economy and interest rates. When the economy is growing and interest rates are low, stocks do well. But in periods when there's a crisis, investors move into other assets, which leads to falling stock prices.
The quotes are near the historical highs, but the company is not overvalued. Technical analysis does not indicate overbought. Google's P/E multiple is not the highest on the US stock market.
The average forecast price for 2030 is $431. Some analysts say it will be $580. The minimum is $196.
Google's stock could be worth more than $1,000 by 2040, but most analysts think this is unlikely until 2045-2050.
Experts' prediction is that the tech sector will grow at the same rate as in recent years, which could mean a $10,442 maximum by 2050.
According to investing.com, Google has an analyst rating of Buy on January 23, 2025. That's a recommendation trend from 48 experts. Another 12 are advising to hold the stock.
Alphabet's revenue is growing steadily, and analysts' financial forecast is positive. The company has a high credit rating and is well-diversified. Google is considered one of the most reliable technology companies.
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