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Investment Summary

Market Valuation
Undervalued
Consensus
Playing (BUY)
Best For
Capital Growth

How This Company Makes Money

Dividend Snapshot MORN

Eagle - 15+ consecutive years of dividend increases

Max Ratio

2.11

Dividend Yield

0.99 %

5Y Dividend Growth

51.67 %

Consecutive Years

16 years

5Y Average Payout Ratio

43.32 %

Dividend History MORN

1 year
3 years
5 years
10 years
15 years
11/21/2021 - 11/28/2021
Forward Annual Dividend Yield 0.99 %
Consecutive Years 16
Forward Annual Dividend 2.00 USD
Consistent Years 16
Dividend CAGR 3Y 8.12 %
Continuous Dividends 17
Dividend CAGR 5Y 8.69 %
Payout Ratio TTM 18.56 %
Dividend CAGR 10Y 9.13 %
Ex Dividend Date 10/02/2026

The 5 Pillars Formula Checklist

The Five-Pillar Secret Formula Checklist is our simple, proven way to separate strong, lasting businesses from the rest. We look at five key pillars—sales growth, profit growth, Net Income, dividend safety, and debt levels. Together with Business Quality Score, they tell us if a company can keep growing, stay financially solid, and reliably pay dividends for decades.

MaxDividends Quality Score

Business Quality Score
Dividend Score

Sales Growth MORN

Sales Growth – The Foundation of a Strong Business. Consistent revenue growth over the past 10-15 years is a key sign of a thriving company. It shows that demand for its products and services is increasing, allowing it to expand operations, gain market share, and invest in future growth.
1 year
3 years
5 years
10 years

Profit Growth / Profit Margin MORN

The Fuel for Company Growth. Revenue alone isn’t enough—what truly matters is how efficiently a company turns that revenue into consistent, growing profits. Profitability is the foundation of sustainable growth and long-term financial strength.
1 year
3 years
5 years
10 years

Net Income MORN

The True Measure of Financial Strength. Net income is what remains after all expenses, taxes, and costs. This is the company’s real earning power.
1 year
3 years
5 years
10 years

Payout Ratio TTM MORN

Dividend Payout Safety – Protecting Your Passive Income. A high dividend yield is meaningless if the company can’t afford to sustain it. We evaluate payout ratios to ensure the company is not overextending itself. The best companies have a balanced approach—paying generous dividends while still reinvesting in future growth. Dividend safety is crucial for long-term income stability.
1 year
3 years
5 years
10 years
15 years
11/21/2021 - 11/28/2021

Debt Ratio MORN

Debt Burden – Avoiding Financial Traps. Too much debt can cripple a company, even if its revenues and profits look great. We analyze how well a company manages its liabilities, ensuring that debt levels are under control.
1 year
3 years
5 years
10 years
11/21/2021 - 11/28/2021

Full Financial Performance

See how the company makes money over time—revenue, profits, dividends, and more. The charts on the right give you a quick view of growth trends so you can instantly spot consistency or red flags.

Morningstar Inc MORN

1 year
3 years
5 years
10 years
Results 2019 Dynamics
* The data for this period has not yet been published

Valuation Check

Shows if a stock is priced fairly by looking at peers and the company’s own history — a quick way to see if it’s a bargain or overpriced.

Value vs Itself MORN

P/E shows how many dollars investors pay in the stock price for each $1 of profit the company earns per share. Today’s P/E is compared with the company’s 10-year average. If the ratio is above that norm, you’re paying up for each dollar of profit. If it’s below, you’re getting more earnings for less.
1 year
3 years
5 years
10 years
11/21/2021 - 11/28/2021
Trailing PE 19.29
Forward PE 19.80
Enterprise Value Revenue 3.47
Price Sales TTM 2.96
Enterprise Value EBITDA 10.88
Price Book MRQ 7.15

Bottom Line

Morningstar Inc

MORN
Current price
204.45 USD +0.47 USD (+0.23%)
Last closed 202.74 USD
ISIN US6177001095
Sector Financial Services
Industry Financial Data & Stock Exchanges
Exchange NASDAQ
Capitalization 7 605 501 952 USD
Yield for 12 month -9.27 %
1Y
3Y
5Y
10Y
15Y
MORN
11/21/2021 - 11/28/2021

Advanced Highlights

Current Year

+2 445 500 000 USD

Last Year

+2 275 100 000 USD

Current Quarter

+663 200 000 USD

Last Quarter

+644 800 000 USD

Current Year

+1 492 600 000 USD

Last Year

+1 379 400 000 USD

Current Quarter

+423 900 000 USD

Last Quarter

+405 900 000 USD
EBITDA 680 099 968 USD
Operating Margin TTM 24.22 %
Price to Earnings 19.29
Return On Assets TTM 9.63 %
PEG Ratio 2.31
Return On Equity TTM 31.96 %
Wall Street Target Price 236.67 USD
Revenue TTM 2 566 500 096 USD
Book Value 27.29 USD
Revenue Per Share TTM 64.32 USD
Dividend Share 1.96 USD
Quarterly Revenue Growth YOY 9.60 %
Dividend Yield 0.99 %
Gross Profit TTM 1 597 400 064 USD
Earnings Per Share 10.51 USD
Diluted EPS TTM 10.51 USD
Most Recent Quarter II 2026
Quarterly Earnings Growth YOY 35.40 %
Profit Margin 16.43 %
Price to Free Cash Flow TTM 15.42

Technical Indicators MORN

For 52 Weeks

140.69 USD 225.04 USD
50 Day MA 202.27 USD
Shares Short Prior Month 1 395 887
200 Day MA 185.93 USD
Short Ratio 4.99
Shares Short 1 434 731
Short Percent 6.39 %